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Running from 1st April to 21st April, 2025, the program brings together 21 participants from over 13 counties across Kenya.

Over the three-week training, delegates will gain insights into China’s successful approaches to affordable housing, including prefabricated construction, green building practices, policy frameworks, financing models, and urban planning.

This initiative underscores KNCCI’s commitment to fostering knowledge exchange, innovation, and capacity building in Kenya’s housing sector.

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The discussions focused on strengthening bilateral trade relations between Kenya and Tunisia. Both leaders identified several key sectors with potential for increased collaboration, including agriculture, manufacturing, tourism, and technology.

Specific export opportunities were discussed, with particular focus on Kenyan tea and coffee exports to Tunisia, while also exploring the potential for importing high-quality Tunisian olive oil to Kenya. Ambassador Youssef expressed appreciation for the close collaboration between the Tunisian Embassy and KNCCI, especially in facilitating Tunisian private sector players in Kenya.

Ambassador Youssef extended an official invitation to Kenyan businesses to participate in the upcoming Tunisia Expo scheduled for June 2025. This prestigious event will showcase Tunisia’s economic capabilities while providing Kenyan entrepreneurs with networking opportunities and potential partnerships. KNCCI will be coordinating Kenya’s delegation to the expo.

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KNCCI looks forward to fostering a productive partnership that enhances trade, investment, and technology-driven solutions in Kenya’s economic landscape. Welcome to the Chamber, and we look forward to engaging in impactful collaborations!

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Workshop Objectives

The training provided SMEs with insights into:
Export logistics and documentation.
AfCFTA benefits and market expansion opportunities.
Overcoming trade barriers and compliance challenges.
Market research and strategic entry approaches.

Key Discussion Areas

1. Advantages of AfCFTA for SMEs

• Access to a larger African market with reduced trade barriers.
• Promotion of industrialization, value addition, and economic growth.
• Increased foreign investments in African businesses.

2. Challenges SMEs Face in Exporting

• Limited access to export financing.
• Complex regulatory and compliance requirements.
• High logistics and transportation costs.
• Lack of awareness of export opportunities and trade agreements.

3. Importance of Export Market Research

• Understanding market demand and consumer trends.
• Identifying competitive advantages in foreign markets.
• Utilizing trade data and government export support programs.

4. Factors to Consider When Selecting an Export Market

• Market size, demand, and regulatory landscape.
• Economic stability and currency exchange rates.
• Cultural preferences and available distribution channels.

5. Market Strategies for Exporting

• Direct vs. indirect exporting approaches.
• Partnering with local distributors or leveraging e-commerce.
• Participating in trade fairs and utilizing government trade promotion initiatives.

6. Key Insights on Export Logistics & Documentation

• Essential export documents (invoices, certificates of origin, bill of lading).
• Customs clearance, compliance, and transportation modes.
• Risk management in logistics (insurance, packaging).
• Support from trade facilitation agencies.

Conclusion

SMEs were encouraged to leverage available resources, conduct thorough research, and adopt best practices for export success. By equipping businesses with the right knowledge and tools, KNCCI remains committed to fostering regional trade and economic growth under the AfCFTA framework.

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Director Raphael Waweru has immensely contributed to the private sector development and promotion for PLWDs.

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Key Discussion Areas

1. Advantages of AfCFTA

• Expands market access for African businesses.
• Reduces trade barriers, including tariffs and quotas.
• Drives economic growth through regional trade.
• Supports industrialization and value addition.
• Attracts foreign investment into African markets.

2. Challenges SMEs Face in Exporting

• Limited access to export financing.
• Complex regulatory and compliance requirements.
• High logistics and transportation costs.
• Lack of awareness about trade agreements and export opportunities.
• Difficulty meeting international quality and packaging standards.

3. Export Market Research

• Understanding market demand and industry trends.
• Identifying competitive advantages in foreign markets.
• Using trade data and government export support programs.
• Conducting feasibility studies before market entry.

4. Factors in Selecting an Export Market

• Market size and demand for the product.
• Regulatory requirements and trade policies.
• Economic stability and currency exchange considerations.
• Cultural preferences and consumer behavior.
• Availability of distribution channels.

5. Market Strategies for Exporting

• Choosing between direct and indirect export approaches.
• Partnering with local distributors or agents.
• Utilizing e-commerce for cross-border trade.
• Engaging in trade fairs, exhibitions, and business networks.
• Leveraging government trade promotion initiatives.

6. Export Logistics & Documentation

• Key export documents (e.g., invoices, certificates of origin, bill of lading).
• Customs clearance and compliance procedures.
• Selecting appropriate transportation modes (air, sea, road, rail).
• Risk management strategies, including insurance and secure packaging.
• Role of trade facilitation agencies in supporting exporters.

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In her speech, H.E. Amb. Haiyan Guo – Chinese Ambassador to Kenya, commended Kenya’s infrastructural advancements, particularly in transport and industrialization. She emphasized the need for deeper collaboration in trade and the digital economy to drive economic growth.

In his keynote address, Dr. Rutto highlighted the KNCCI China Office’s success in facilitating Ksh 7 billion in exports and announced a training program in China for 21 Kenyan companies to enhance trade competencies.

Nairobi’s role as a regional business hub was underscored by Deputy Governor H.E. James Muchiri, who reaffirmed the county’s commitment to fostering stronger business partnerships with Chongqing.

In his address, Hon. Lee Kinyanjui – Cabinet Secretary Ministry of Investments, Trade & Industry, emphasized China’s role in Kenya’s economic landscape, noting that China’s expertise could help Kenya tap into its vast mineral resources for export.

Several agreements were initiated, paving the way for enhanced business volumes, investment flows, and sectoral growth.

As Kenya and China deepen economic collaboration, KNCCI remains committed to facilitating trade and investment partnerships between Kenyan and Chongqing enterprises.

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The meeting focused on establishing strategic connections between KNCCI and Jordan’s economic institutions, specifically the economic department of the Jordanian Embassy and the Jordan Chamber of Commerce. Discussions centered on creating pathways for collaboration and strengthening bilateral trade relations.

A key agenda item explored how Kenya’s private sector could learn from Jordan’s experience with free trade agreements and potentially leverage similar opportunities to enhance international trade. The participants also emphasized the importance of improving direct trade between Kenya and Jordan, aiming to reduce intermediaries and create more efficient trade channels between the two countries.

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As a leading travel management platform serving both business-to-business (B2B) and business-to-consumer (B2C) markets, BuuPass simplifies business travel with digitized booking, real-time expense tracking, and seamless in-app approvals.Their services include air, bus, and train ticketing, visa facilitation, travel insurance, airport transfers, and 24/7 support.

Notably, Easy Coach is one of their major bus clients, and they are also looking to work with KNCCI county chapters to facilitate seamless inter-county travel. Additionally, BuuPass is the official ticketing partner for the Standard Gauge Railway (SGR) offers event ticketing.

Beyond Travel, they offer an advertising platform reaching 5M+ travelers monthly, and a marketplace for comparing various travel options, ensuring efficiency, transparency, and cost-effectiveness for businesses.

We were warmly hosted by Ms. Sonia Kabra, Co-Founder & Director of BuuPass, and we look forward to a strong and fruitful partnership.

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