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The Kenya – EU Sensitization Forum in Eldoret, Uasin Gishu County The Kenya – EU EPA Sensitization Forum was held in Eldoret, Uasin Gishu County. This public awareness forum is part of an initiative aimed at educating Kenyan enterprises about the newly signed Economic Partnership Agreement (EPA), which offers duty-free and quota-free access to the vast EU market. The agreement creates unprecedented trade and investment opportunities for Kenya, helping businesses better understand how to capitalize on these benefits. The Kenya-EU EPA facilitates Kenyan exports to the EU, promotes sustainable trade practices and enhances Kenya’s global economic integration. The forum presented key insights on trade policies, investment opportunities and the role of sustainability in the EPA, particularly how compliance with ESG standards can enhance competitiveness in EU markets. Kenyan farmers and exporters, however, face several key challenges in maximizing the benefits from the Kenya–EU EPA. These include stringent EU standards that are costly to meet, limited awareness of EPA opportunities and a lack of access to financing for necessary improvements. High certification costs, inadequate infrastructure for storage and logistics and strong market competition further hinder competitiveness. Climate risks and a lack of value addition also limit potential gains, while insufficient support services and regional trade policy misalignment within the East African Community (EAC) complicate efforts. Overcoming these challenges will require enhanced support, infrastructure investment and coordinated trade policies. The forum was organized by the Kenya Association of Manufacturers (KAM) in collaboration with the European Union (EU) and stakeholders from the State Department for Trade, state ministries, departments, and agencies (MDAs), along with private sector Business Membership Organizations (BMOs) such as Danish Industry, the Kenya National Chamber of Commerce and Industry (KNCCI), Kenya Private Sector Alliance (KEPSA), Fresh Produce Exporters Association of Kenya (FPEAK), Kenya Flower Council (KFC), Kenya Plant Health Inspectorate Service (KEPHIS), Fresh Produce Consortium (FPC), Avocado Society of Kenya (ASOK), and the Agriculture Sector Network (ASNET), among others. Representatives from the Uasin Gishu County Government, along with various industry leaders, also participated to discuss the impact of the EPA on Kenyan businesses and strategies to maximize its benefits. More sensitization forums are planned across other counties GalleryThe Kenya – EU Sensitization Forum in Eldoret, Uasin Gishu County The Kenya – EU EPA Sensitization Forum was held in Eldoret, Uasin Gishu County. This public awareness forum is part of an initiative aimed at educating Kenyan enterprises about the newly signed Economic Partnership Agreement (EPA), which offers duty-free and quota-free access to the vast EU market. The agreement creates unprecedented trade and investment opportunities for Kenya, helping businesses better understand how to capitalize on these benefits. The Kenya-EU EPA facilitates Kenyan exports to the EU, promotes sustainable trade practices and enhances Kenya’s global economic integration. The forum presented key insights on trade policies, investment opportunities and the role of sustainability in the EPA, particularly how compliance with ESG standards can enhance competitiveness in EU markets. Kenyan farmers and exporters, however, face several key challenges in maximizing the benefits from the Kenya–EU EPA. These include stringent EU standards that are costly to meet, limited awareness of EPA opportunities and a lack of access to financing for necessary improvements. High certification costs, inadequate infrastructure for storage and logistics and strong market competition further hinder competitiveness. Climate risks and a lack of value addition also limit potential gains, while insufficient support services and regional trade policy misalignment within the East African Community (EAC) complicate efforts. Overcoming these challenges will require enhanced support, infrastructure investment and coordinated trade policies. The forum was organized by the Kenya Association of Manufacturers (KAM) in collaboration with the European Union (EU) and stakeholders from the State Department for Trade, state ministries, departments, and agencies (MDAs), along with private sector Business Membership Organizations (BMOs) such as Danish Industry, the Kenya National Chamber of Commerce and Industry (KNCCI), Kenya Private Sector Alliance (KEPSA), Fresh Produce Exporters Association of Kenya (FPEAK), Kenya Flower Council (KFC), Kenya Plant Health Inspectorate Service (KEPHIS), Fresh Produce Consortium (FPC), Avocado Society of Kenya (ASOK), and the Agriculture Sector Network (ASNET), among others. Representatives from the Uasin Gishu County Government, along with various industry leaders, also participated to discuss the impact of the EPA on Kenyan businesses and strategies to maximize its benefits. More sensitization forums are planned across other counties
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