KNCCI, in collaboration with the Kenya Association of Manufacturers (KAM) and Trademark Africa, successfully hosted the AfCFTA Logistics Workshop in Nakuru. This initiative aimed to equip SMEs with essential knowledge to navigate export logistics, leverage AfCFTA opportunities, and implement strategic market entry plans.

Workshop Objectives

The training provided SMEs with insights into:
✅ Export logistics and documentation.
✅ AfCFTA benefits and market expansion opportunities.
✅ Overcoming trade barriers and compliance challenges.
✅ Market research and strategic entry approaches.

Key Discussion Areas

  1. Advantages of AfCFTA for SMEs
  • Access to a larger African market with reduced trade barriers.
  • Promotion of industrialization, value addition, and economic growth.
  • Increased foreign investments in African businesses.
  1. Challenges SMEs Face in Exporting
  • Limited access to export financing.
  • Complex regulatory and compliance requirements.
  • High logistics and transportation costs.
  • Lack of awareness of export opportunities and trade agreements.
  1. Importance of Export Market Research
  • Understanding market demand and consumer trends.
  • Identifying competitive advantages in foreign markets.
  • Utilizing trade data and government export support programs.
  1. Factors to Consider When Selecting an Export Market
  • Market size, demand, and regulatory landscape.
  • Economic stability and currency exchange rates.
  • Cultural preferences and available distribution channels.
  1. Market Strategies for Exporting
  • Direct vs. indirect exporting approaches.
  • Partnering with local distributors or leveraging e-commerce.
  • Participating in trade fairs and utilizing government trade promotion initiatives.
  1. Key Insights on Export Logistics & Documentation
  • Essential export documents (invoices, certificates of origin, bill of lading).
  • Customs clearance, compliance, and transportation modes.
  • Risk management in logistics (insurance, packaging).
  • Support from trade facilitation agencies.

Conclusion

SMEs were encouraged to leverage available resources, conduct thorough research, and adopt best practices for export success. By equipping businesses with the right knowledge and tools, KNCCI remains committed to fostering regional trade and economic growth under the AfCFTA framework.