KNCCI, led by CEO Ahmed Farah, HSC alongside key partners—including Global Affairs Canada Director General, International Assistance Policy Andrew Smith, Trademark Africa led by Country Director Lilian Mwai, and the Canadian High Commission to assess the impact of iSOKO e-commerce platform and explore ways to expand its reach.

Entrepreneurs shared powerful success stories on how iSOKO has helped them tap into new markets. At the same time, discussions highlighted key areas for improvement—stronger marketing on the platform, wider MSME access, seamless payment systems, and targeted training for young and rural entrepreneurs.

With a shared vision for growth, KNCCI and its partners are committed to enhancing the iSOKO platform, ensuring that more small businesses thrive in the digital economy.

Mr. Farah also extended an invitation to the WCF Africa Summit 2025, happening April 9–11, 2025—a global platform where game-changing conversations on Africa’s business future will take center stage.