Teams from KNCCI and the Ministry of Information, Communication, and the Digital Economy (MoICT) visited BoldBird Marketing Ltd, where they were warmly received by the team led by CEO Gillian Malimu. This marked the second visit by the KNCCI team, led by Director Ken Onditi, MBS, and KNCCI Nairobi Chapter Vice Chairman, Ronald Meru.

BoldBird Marketing Ltd, founded by Mr. Evans Kandie and now led by CEO Gillian Malimu, is a forward-thinking marketing agency that specializes in providing innovative solutions to help businesses grow. By combining cutting-edge digital marketing techniques with branding strategies, the agency creates authentic and impactful brand identities. BoldBird joined KNCCI as Silver Members in April 2024.

During the visit, Director Ken Onditi introduced the iSOKO platform and outlined its benefits. MoICT, which facilitates the ICT sector in Kenya, has invited KNCCI for discussions aimed at enhancing the country’s tech industry. Key points raised during the visit included:

  • The need to upskill Kenya’s youthful population to develop tailored solutions for the global market.
  • KNCCI’s resources can bridge the information gap between Kenya and international markets.
  • With its nationwide reach, KNCCI can help BoldBird Marketing Ltd build trust within the Kenyan business community.
  • There is a need for software development in Kenya to create jobs for the youth and drive economic growth.
  • BoldBird Marketing Ltd is in discussions with Dubai properties to secure a contract for advertising services.
  • The government is working on establishing social media community guidelines, as Kenyan businesses prefer advertising via social media influencers.
  • Data protection was discussed, with BoldBird Marketing Ltd certified by the Office of the Data Protection Commission.

Challenges related to language barriers were raised, with BoldBird requesting KNCCI’s support for translation services. Additionally, communication skills were highlighted as a critical factor in staff recruitment.

CEO Gillian Malimu expressed her gratitude to KNCCI and MoICT for their visit. The teams were given a tour of BoldBird’s training facilities.