KNCCI signed a Memorandum of Understanding (MOU) with Elite 360 Immigration Solution to collaborate on marketing and branding initiatives within the Asian market.

Key areas of focus will include: investment conferences, marketing campaigns, and social media efforts for trade, events, and exhibitions, and jointly mobilizing outbound and inbound trade missions.

The upcoming China Zheng-He Trade and Investment Mission, scheduled for October 2024, will mark the first joint venture between KNCCI and Elite 360 in the Asian market.

Chamber President Dr. Erick Rutto and the Executive Director, Elite 360 Joel Cheruyot Sum took part in the signing ceremony.